Fortifi-hair™ Shampoo

“To wash is to protect.”
Gently cleansing and replenishing moisture for hair weakened by color or heat.

This plant-derived natural shampoo cleanses the hair and scalp gently while providing hydration and suppleness. Rich emollients penetrate into the hair shaft, smoothing even dryness- or damage-prone strands for a silky, manageable feel. Free from sulfate-based surfactants and formulated at a low pH, it is suitable for color- or perm-treated hair. It also helps protect hair from dryness caused by heat styling and external stressors, making it ideal for daily care. With the refreshing, soothing scent of lavender, ylang-ylang, and other botanicals, each wash becomes a comforting ritual.

Key Ingredients

✔︎ Hydrolyzed Baobab Seed Extract: A plant-derived protein from African baobab seeds. Serves as a natural alternative to silicones, helping to repair hair and strengthen against breakage.

✔︎ Astrocaryum Murumuru Seed Butter: A natural butter derived from Amazonian murumuru palm seeds. Its high moisturizing and softening power smooths dry, brittle hair, restoring flexibility and adding natural shine.

✔︎ Theobroma Cacao (Cocoa) Seed Butter: A plant-based butter rich in fatty acids that nourishes and protects hair and skin. Applied to hair, it helps reduce friction and shield against heat damage, leaving strands smooth and manageable.

How to Use

1. Thoroughly wet hair and dispense an amount about the size of a coin (quarter to half-dollar) into your palms.

2. Apply to the crown and gently massage with your fingertips, working it through the entire scalp and hair. If foam is insufficient, add a little water to lather more.

3. Rinse carefully with lukewarm water, ensuring no residue remains.

4. For best results, follow with Fortify Conditioner for an ideal finish.

＊ Suitable for all hair types, especially recommended for those concerned about dryness or damage.

Country of Origin
USA

Ingredients
Aloe Barbadensis Leaf Juice, Water, Decyl Glucoside, Sodium Cocoyl Methyl Taurate, Sodium Coco-Sulfate, Glyceryl Stearate SE, Glycerin, Lauryl Glucoside, Hydrolyzed Baobab Seed Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Pelargonium Graveolens Flower Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cananga Odorata (Ylang-Ylang) Flower Oil, Rubus Idaeus (Raspberry) Fruit Extract, Vanilla Planifolia Fruit Extract, Pimenta Officinalis (Allspice) Fruit Oil, Pogostemon Cablin (Patchouli) Oil, Eugenia Caryophyllus (Clove) Bud Oil, Dipteryx Odorata (Tonka Bean) Extract, Alcohol, Vetiveria Zizanoides Root Oil, Gluconolactone, Coco-Glucoside, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Xylitol, Theobroma Cacao (Cocoa) Seed Butter, Astrocaryum Murumuru Seed Butter, Heptyl Undecylenate, Citric Acid, Potassium Sorbate, Sodium Benzoate

※ Because natural ingredients are used, slight variations in appearance may occur, but quality and performance remain unaffected.