About Us
About AB￣BC
AB￣BC is a select shop offering carefully curated luxury cosmetics from around the world.
We go beyond simply providing products — we share a “new form of beauty” that transcends cultures and times, supporting each individual in shining in their own unique way every day.
Our Aspiration
The quiet elegance of Japan and the vibrant allure of the West.
At first glance they may seem different, yet both lead to the same truth: the essence of “being yourself.”
AB￣BC aspires to be a presence that reflects your innate brilliance, beyond the boundaries of culture and time.
Our Philosophy
01. Self-expression is the greatest beauty
The strength of not comparing yourself to others. The pride of living your own story.
That very attitude is what makes a person shine the most beautifully — and AB￣BC will always stand by that radiance.
02. Value born from harmony between East and West
The delicacy nurtured by Japanese tradition and the boldness cultivated by Western culture.
When these resonate together, their aesthetics no longer stand in opposition — instead, they join hands to create a new value of beauty befitting those living today.
03. Beauty dwelling in the shades of everyday life
The expressions overlapping with the changing seasons, the rhythm of stillness and movement interwoven in daily life.
Each moment quietly and surely threads together your unique beauty.
Our Commitment
As a brand, we treasure responsibility and trust, and deliver the following values:
-
Purity – Always looking at the essence and acting with integrity.
-
Innovation – Proposing new beauty that transcends time.
-
Reliability – Providing assurance that is trusted worldwide, while building a sustainable future together.