About Us

BEAUTY REFLECTED IN THE SERENITY OF THE EAST,

GRACE REVEALED IN THE CONFIDENCE OF THE WEST.

THOUGH THEY MAY SEEM LIKE DISTINCT AESTHETICS,

BOTH LEAD TO THE SAME ESSENCE—

THE BEAUTY OF BEING TRUE TO ONESELF.

THE STRENGTH AND BEAUTY EACH PERSON HOLDS

SHIMMER QUIETLY THROUGH THE STILLNESS AND MOTION OF DAILY LIFE,

THROUGH THE CHANGING SEASONS,

AND THROUGH THE LIGHT AND SHADOW THAT ACCOMPANY EACH CHAPTER OF ONE’S JOURNEY.

AT AB&BC, WE EMBRACE THE SPIRIT THAT LIES AT THE HEART OF BOTH EASTERN AND WESTERN AESTHETICS,

AND WALK ALONGSIDE YOU ON YOUR PATH TOWARD YOUR OWN UNIQUE BRILLIANCE.

About the Company

AB￣BC is actively growing across the US, UK, European countries and Asia-Pacific region, including Japan and Hong Kong and more — delivering niche, high-quality beauty and wellness brands to a community that values purity, innovation, and authenticity.

We welcome new brand partners to join our journey and maximise their reach in these diverse, evolving markets.
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Resellers and retailers are also invited to connect with us to explore collaboration opportunities in distribution and retail.
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