FOR SOMEI INC
Nordic & US Clean Beauty for Japan.
Because SOMEI has a long history of nurturing unique overseas brands in the Japanese market, we would like to present to you our proposal for a selection of Nordic and U.S. clean beauty brands.
WHY with you?
Reason We Would Like to Work Together
To SOMEI Inc.,
Thank you very much for taking the time to review our proposal.
My name is Miyuki Sadayuki from AB￣BC.
We have been following SOMEI’s work with great interest,
in particular how you have localized overseas skincare, fragrance,
and haircare brands for the Japanese market and nurtured them over the long term.
AB￣BC acts as an agent for carefully selected cosmetic brands from
the Nordics, France, the United States, and other regions,
focusing on clean formulations and a clear brand worldview.
Among them,
- “WOODS_COPENHAGEN,” a Nordic clean skincare brand from Denmark, and
- “INTELLIGENT NUTRIENTS,” an organic brand created by the founder of AVEDA,
are, in our view, highly compatible with SOMEI’s track record and existing channels.
For this reason, we have prepared a dedicated landing page and sample box
specifically for SOMEI and are reaching out to you with this proposal.
BRANDS
Our Suggest brands for you
WOODS_COPENHAGEN
- Nordic Clean Performance -
Copenhagen, Denmark
WOODS_COPENHAGEN is a clean, high-performance skincare brand from Copenhagen, Denmark.
It focuses on naturally derived ingredients and sustainable formulations, aiming to balance everyday usability with safety and efficacy.
Its gender-neutral, minimalistic design makes it a strong fit for lifestyle-driven retail environments.
For SOMEI, we have enclosed the following samples:
- Restoring Antioxidant Hand Lotion (40ml) – 3,900 JPY
- Intense Hyaluronic Mask (30ml) – 3,000 JPY
We believe it embodies a distinctly Nordic approach to “healthy, bare skin” and can help elevate the daily skincare routines of Japanese consumers.
INTELLIGENT NUTRIENTS
- Organic, From AVEDA’s Founder -
NewYork, US
INTELLIGENT NUTRIENTS is a clean beauty brand created by Horst Rechelbacher,
the founder of AVEDA.
Built around certified organic ingredients, it offers haircare, skincare, and body care,
under the philosophy of being “safe for people and the planet.”
Its portfolio spans from professional use to daily care and is highly regarded by customers who prioritize organic and sustainable products.
For SOMEI, we are providing the following product samples:
- Shine Bright Vitamin C Hair Oil (50ml) – 6,600 JPY
- Shine Bright Moisture Mask (120ml) – 8,100 JPY
Together with WOODS_COPENHAGEN, this set is designed to showcase both the contrast and the common ground between “Nordic clean skincare” and “US-born organic care.”
Partnership Idea
How We Would Like to Work Together
The following is an initial “draft image” of a potential collaboration.
In practice, we would very much like to refine this together with SOMEI, based on your channel strategy and portfolio.
■ Priority Brands
- WOODS_COPENHAGEN
- INTELLIGENT NUTRIENTS
(*Additional brands can be proposed depending on your interest.)
■ Territory
- Japan (online and offline)
■ Possible Distribution Structures
- Exclusive distributor
- Sub-distributor
- Wholesaler
- Agency Role
- Direct supply to retailer
- End-user
└ We are open to discussing the most suitable mix and channel-specific structures in detail with you.
■ Marketing Support (Optional)
- Joint planning of PR
- Influencer activities at launch
- Provision and localization of brand-owned assets
- Support for sampling initiatives
- Event-based activations
- Advertising budget support
- Merchandise rebate system
■ Indicative First-Year Flow
STEP 1:
Onland / Online meeting to understand SOMEI’s channel strategy and priority categories/price tiers -
50%-70%OFF:
relating to the cooperation format.
STEP 2:
Joint selection and definition of brands, SKUs, and price positioning
STEP 3:
Pilot launch via selected stores and/or EC, followed by mid- to long-term planning based on initial results
This is only one potential structure, and we would be pleased to adjust it so that it is realistic and beneficial from SOMEI’s point of view.
Let us hear your story
Reverse Pitch
Rather than simply presenting our brands in a one-way manner, we believe it is essential first to listen to SOMEI’s strategy and views,
and then design the most suitable approach together.
With that in mind, we envision the online meeting as follows:
【Suggested Meeting Structure (approx. 30 minutes)】
1. First 10 minutes:
Brief introduction of AB￣BC and an overview of WOODS_COPENHAGEN and INTELLIGENT NUTRIENTS
2. Following 20 minutes:
We would be grateful to hear about:
- SOMEI’s channel strategy
- Categories and price tiers you wish to strengthen
- Potential synergies with your existing portfolio
We internally refer to this format as a “Reverse Pitch”.
Our intention is to first understand your story, and then jointly identify only those brands and SKUs that are truly compatible with SOMEI.
Our Next Step
How We Would Propose to Move Forward
If any part of this page or the brands resonates with you, we would be very grateful if you could consider one of the following next steps:
1. Proposing a few time slots for an online meeting
After reviewing this page, please feel free to email us with several possible dates and times for a brief online discussion.
2. Sharing a short note on your areas of interest
Even a brief message such as “We are mainly interested in this channel/price range” or “We would like to focus on this type of category” would already help us tailor our proposal to your priorities.
[Contact]
Mail: miyuki@luxenosa.com
AB￣BC
Miyuki Sadayuki
株式会社LUXENOSA
luxenosa.com (Global website)
We would be honored to learn more about SOMEI’s past initiatives and future plans,
and to explore together how Nordic and US clean beauty brands could be positioned in the Japanese market in the most meaningful way.