Article: Why Do Overseas Shampoos Foam Less?
Why Do Overseas Shampoos Foam Less?
Have you ever used an overseas shampoo from AB￣BC and thought,
“It doesn’t foam as much as I expected…”?
Don’t worry—this doesn’t mean it’s defective or lacking cleansing power.
In fact, it’s a sign of how gentle it is on your hair and scalp.
And yes, there are scientific reasons behind it.
■ Why Overseas Shampoos Produce Less Foam
Reason 1: The Philosophy Behind the Formula Is Different
In many countries, sulfate-free (SLS/SLES-free) shampoos—meaning low-irritation and low-foam—have become the standard.
Rather than creating lots of lather, these shampoos focus on protecting the scalp and hair.
In contrast, many Japanese shampoos contain high-foaming agents like Sodium Laureth Sulfate (SLES).
AB￣BC’s selections are also formulated with nourishing plant oils, silicones, and moisturizing ingredients.
That’s why we prioritize smoothness, manageability, and scalp balance, rather than abundant foam.
Reason 2: The Type of Water Is Different
One of the biggest factors that reduces foam is hard water.
In Europe and the U.S., hard water is common, so shampoos are designed to foam less and still work effectively in those conditions.
Japan, however, has soft water almost everywhere.
So it’s not that the shampoo “doesn’t foam because of Japanese water”—
you’re simply using a gentle, hard-water-friendly formula in soft water, which actually makes it easier to enjoy its soft, delicate lather.
Reason 3: How You Use It Also Changes the Foam
If styling products or sebum remain on the hair, foam doesn’t build easily.
But with just a few simple tricks, you can boost the lather significantly.
♦ Tips for Enjoying More Foam ♦
● Rinse thoroughly for 1–2 minutes before shampooing
Warm water removes dirt and excess oil, helping the shampoo foam better.
● Use small amounts at a time
For rich formulas, don’t apply all at once—divide into two portions, lather lightly in your hands, then apply to the scalp.
● Try double shampooing
First wash removes buildup, and the second wash creates luxurious foam and cleanses thoroughly.
● Use a foaming net or scalp brush
They help physically create and support the foam, making it feel softer and fluffier.
AB￣BC’s Shampoo Selection
At AB￣BC, we focus on shampoos that balance low irritation × high moisture.
That’s why we offer shampoos that deliver an experience like:
“Not super foamy, but incredibly comfortable and clean.”
♦ Choosing Quality Over Quantity of Foam ♦
Overseas shampoos are designed to be gentle on the hair and scalp.
With a few small adjustments in how you use them, you can still enjoy soft, airy foam.
AB￣BC curates products that bring global standards of gentleness into everyday Japanese life and water.
Rather than dramatic bubbles, we focus on what really matters—
bringing out your hair’s natural beauty.
